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Cañero Rum

London Spirits Competition 2024

The London Spirits Contest in 2024 aims to acknowledge, reward, and actively promote spirits brands that have been skillfully crafted to resonate with and cater to a specific segment of spirits enthusiasts. To secure a coveted spot on a retailer’s shelf or a restaurant’s spirits menu – and, more importantly, to maintain that position – a spirits brand must possess market appeal and consumer-driven qualities, rather than simply hoping to attract enough buyers and sellers by chance.

This is where the London Spirits Competition stands out. It distinguishes and spotlights those spirits brands that genuinely pique consumers’ interest and hold substantial market value for trade buyers.

The competition assesses spirits in three fundamental areas:

— Quality:

Quality is evaluated based on its overall appeal to the target consumer and chemical analysis.
Key characteristics, including appearance, aroma, body, taste, and aftertaste, are considered.

— Value for Money:

The competition assesses how well a particular spirit is priced and the value it offers.
The higher the quality offered for the price, the higher the value score.

— Packaging:

Creative design, label quality, label details, back-bar appeal, store shelf appeal, and functionality (including shape, size, weight, and ease of pouring) are all taken into account.

Commercial Relevance: Crucially, all London Spirits Competition winners provide confidence to future trade spirits buyers, whether they are purchasing for a supermarket, specialist spirits retailer, casual dining establishment, or an upscale restaurant, that these are spirits in demand by their customers.

Cross-Industry Recognition: The London Spirits Competition also acknowledges the immense talent and skills present throughout the spirits supply chain. This includes distillers, producers, importers, wholesalers, designers, packaging experts, and brand development teams that collectively ensure a market and customer base for these spirits.

Consumer Awareness: Winners of the London Spirits Competition receive Gold, Silver, or Bronze awards and benefit from a robust consumer awareness campaign, especially through social media channels and spirits comparison apps, to promote this new global competition.

Organizers: The London Spirits Competition is exclusively created by the Beverage Trade Network, a global organization dedicated to connecting drinks producers and brand owners with buyers, distributors, and retailers who can bring their products to market. Winning brands will also be prominently featured in Beverage Trade Network’s London media asset, the ‘London Drinks Guide.’

The London Spirits Competition celebrates spirits that are crafted with excellence, offer exceptional taste, provide great value for money, and captivate consumers with their unique packaging. Winning a LSC Gold award signifies recognition by industry experts and instills confidence in the quality of the awarded brands.

Participating in the Beverage Trade Network offers several significant advantages for competition winners. As one of the leading global platforms connecting distilleries with importers, distributors, and retailers worldwide, it enhances the reputation of spirits in the eyes of the trade and assists in promoting brands to global importers and distributors.

— Key Dates:

  • Super Early Bird: Now to September 30, 2023
  • Warehouse Closes: March 4, 2024
  • Registration Ends: February 22, 2024
  • Judging Date: March 20 and 21, 2024
  • Winners Announced: April 10, 2024

— Fee Schedule:

  • £110 – Super Early Bird: Now to September 30, 2023
  • £140 – Early Bird: October 1, 2023, to December 20, 2023
  • £180 – Regular: December 21, 2023, to February 22, 2024

— Quantity Discounts Now Available:

  • 3 to 8 entries: 10% discount
  • 9 to 13 entries: 15% discount
  • 14 or more entries: 20% discount


  • St Mary’s London, Wyndham Pl, London W1H 1PQ

 — Organizer & More Info


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